Discouraging cigarette smoking through de-marketing strategies

Future Business Journal

卷:2

关键词: De-marketing;    Factor analysis;    Multi-stage sampling;    Psychological value;   

DOI  :  10.1016/j.fbj.2016.01.002

来源: DOAJ

【 摘 要 】

Developing countries report high prevalence of smoking habits among youngsters. The transition from school to college is a critical phase where young people are more likely to adopt such unhealthy habits and life-style. It is necessary to understand the factors that lead youngsters to smoking and analyze the relationship of these factors with other socio-economic and demographic variables. The present study is a cross sectional empirical research based on multi-stage sampling process. Data analysis reveals some important relationships among the variables under study which have been suitably utilized in the formulation of de-marketing strategies for vulnerable age groups. These de-marketing strategies are based on the notion that consumption behavior among college students varies significantly which is also evident from factor analysis of data.

【 授权许可】

Unknown