Future Business Journal | 卷:2 |
Discouraging cigarette smoking through de-marketing strategies | |
关键词: De-marketing; Factor analysis; Multi-stage sampling; Psychological value; | |
DOI : 10.1016/j.fbj.2016.01.002 | |
来源: DOAJ |
【 摘 要 】
Developing countries report high prevalence of smoking habits among youngsters. The transition from school to college is a critical phase where young people are more likely to adopt such unhealthy habits and life-style. It is necessary to understand the factors that lead youngsters to smoking and analyze the relationship of these factors with other socio-economic and demographic variables. The present study is a cross sectional empirical research based on multi-stage sampling process. Data analysis reveals some important relationships among the variables under study which have been suitably utilized in the formulation of de-marketing strategies for vulnerable age groups. These de-marketing strategies are based on the notion that consumption behavior among college students varies significantly which is also evident from factor analysis of data.
【 授权许可】
Unknown