The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products

Journal of Competitiveness

卷:4

关键词: pharmaceutical market;    logistic regression;    marketing research;    probability of purchase;   

DOI  :  

来源: DOAJ

【 摘 要 】

This paper analyzes the relationship between the purchase of pharmaceutical products in pharmacies and the residence of customers. The customers sampled lived in either a city or in a village. The first step in this paper was to statistically detect the differences between residence of a town and a village whiles the second step aimed at detecting the probability of purchase by residents of a city and residents of a village. Regression analysis, specifically logistic regression is used because the dependent variable is binary in nature. The analysis is conducted for five groups of medicaments: (1) medicines for immune support, (2) pharmacy cosmetics, (3) vitamins and minerals, (4) medicines to support the nervous system and (5) painkillers.

【 授权许可】

Unknown