Motivating Police Reform Through Multimodal SensegivingHow Change Was Promoted Through Videos in the Swedish Police Reorganisation

Nordic Journal of Studies in Policing

卷:9

关键词: Police reform;    reorganisation;    sensegiving;    multimodality;    video;   

DOI  :  10.18261/njsp.9.1.2

来源: DOAJ

【 摘 要 】

In this paper, we contribute to understanding of how video films were used by change management as a communication strategy to portray and promote the organisational reform of the Swedish police in 2015. Based on a multimodal analysis of 44 video films, we theorise how the Swedish police change management “gave sense” to the transformation and future state of the police service. The findings show how change was motivated through descriptions of contexts, the problematisation of the present situation, prescriptions of the change process, and forecasts of an ideal future status for the Swedish police. These messages were reinforced visually using stereotypical images and by layering multiple modes of communication. The paper contributes to the literature on organisational change and police reform by describing how change can be motivated and legitimised through persuasive portrayals of the present and the future. We conclude that multimodal communication through video is a powerful technique for sensegiving, with the potential to construct credible, but not necessarily accurate, accounts of organisational change.

【 授权许可】

Unknown