Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products

Sustainability

卷:13

Zhao Li¹  Elizabeth Booth²  AlastairM. Morrison²  Jun Shao³  Shujin Shu³ 

[1] College of Urban and Environmental Science, Peking University, Beijing 100871, China;

[2] Department of Marketing, Events and Tourism, Business School, University of Greenwich, London SE109LS, UK;

[3] School of Landscape Architecture, Beijing Forestry University, Beijing 100083, China;

关键词: innovation value;    perceived value;    purchase intentions;    virtual museums;    cultural and creative products;    Palace Museum (Forbidden City);   

DOI  :  10.3390/su13042412

来源: DOAJ

【 摘 要 】

A museum’s core activities traditionally focus on such areas as collections’ care, exhibitions and scholarship. Income generation, including retail activities, is considered secondary[...]

【 授权许可】

Unknown