Interface between the Public and the Press

Journal of Humanistic and Social Studies

卷:VI

Carmen Neamţu¹ 

[1] “Aurel Vlaicu” University of Arad;

关键词: press;    spokesperson;    public;    PR;   

DOI  :  

来源: DOAJ

【 摘 要 】

This article presents the importance of spokesperson as an interface between the institution/ organization and the public, through the press. The article includes the attributes of the press bureau and its role in the economy of the organization it is incorporated in as well as the tactics that any spokesperson must master in order to have an efficient activity in his/her relation with the press and the public.

【 授权许可】

Unknown