The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia

Development Studies Research

Urip Sulistiyo¹  Syahmardi Yacob²  Erida Erida²  Ade Perdana Siregar² 

[1] Department of Education, Universitas Jambi, Jambi, Indonesi;Department of Management, Universitas Jambi, Jambi, Indonesi;

关键词: Sustainable MSME business performance;    E-commerce adoption;    entrepreneurship orientation;   

DOI  :  10.1080/21665095.2021.1976657

来源: Taylor & Francis

【 摘 要 】

This study aims to examine the importance of e-commerce adoption and entrepreneurial orientation in Micro, Small, and Medium Enterprises (MSME)’s performance. A purposive sampling procedure was employed to recruit 150 MSME’s entrepreneurs from three districts of Jambi province, Indonesia. The findings show that e-commerce adoption significantly affects the sustainability of MSME business performance, while entrepreneurship orientation moderates these two variables. The findings could be used to identify and map customers’ preferences of e-commerce adoption and entrepreneurship orientation in order to improve MSME’s performance. Furthermore, these findings could be a source of information for the government in formulating policy concerning the MSME.

【 授权许可】

CC BY