Middle-aged and elderly users’ continuous usage intention of health maintenance-oriented WeChat official accounts: empirical study based on a hybrid model in China

BMC Medical Informatics and Decision Making

Xiaorong Hou¹  Cheng Huang¹  Pengfei Li¹  Xiaoqian Wu¹  Lin Xu¹  Hongfan Yu²  Ting Liu³  Shoushu Xiang³  Tingting Tang⁴ 

[1] College of Medical Informatics, Chongqing Medical University, Chongqing, China;College of Public Health and Management, Chongqing Medical University, Chongqing, China;Medical Data Science Academy, Chongqing Medical University, Chongqing, China;The Children’s Hospital of Chongqing Medical University, Chongqing, China;

关键词: WeChat official accounts;    Health maintenance;    Middle aged and elderly;    Structural equation model;    Continuous usage intention;   

DOI  :  10.1186/s12911-021-01625-4

来源: Springer

【 授权许可】

CC BY