Antecedents of Residents’ Pro-tourism Behavioral Intention: Place Image, Place Attachment, and Attitude

Frontiers in Psychology

article

Ke Shen¹  Chuan Geng³  Xinwei Su¹ 

[1] Faculty of International Tourism and Management, City University of Macau;School of Tourism, Huangshan University;Faculty of Business, City University of Macau;School of Tourism, Liming Vocational University

关键词: place image;    place attachment;    attitude;    residents;    pro-tourism behavioral intention;   

DOI  :  10.3389/fpsyg.2019.02349

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Few prior studies have investigated place image from the residents’ perspective, how this and residents’ place attachment influence attitude to tourism, and consequent reactions. Accordingly, this study aims to develop a model for local residents’ pro-tourism behavioral intention and to discover the relationships between constructs. Analysis was based on a sample of 370 residents in Huangshan City, China. Results indicate that residents’ attitude to tourism positively affects their pro-tourism behavioral intention. Residents’ place image is found to positively relate to place attachment and attitude to tourism, while place attachment is also related to attitude and pro-tourism behavioral intention. In addition, attitude to tourism mediates place image’s and place attachment’s respective relationships with pro-tourism behavioral intention. Lastly, place image indirectly impacts residents’ attitude to tourism and pro-tourism behavioral intention through place attachment. However, the positive relationship between place image and pro-tourism behavioral intention is not supported. Theoretical and practical implications are discussed.

【 授权许可】

CC BY