Cultural Orientation of Self-Bias in Perceptual Matching

Frontiers in Psychology

article

Mengyin Jiang¹  Shirley K. M. Wong²  Harry K. S. Chung²  Yang Sun³  Janet H. Hsiao²  Jie Sui⁴  Glyn W. Humphreys¹ 

[1] Department of Psychology, University of Oxford, United Kingdom;Department of Psychology, University of Hong Kong;Tsinghua University;Department of Psychology, University of Bath, United Kingdom

关键词: cross-culture comparison;    independent and interdependent;    self-construal;    perceptual matching;    self-bias;   

DOI  :  10.3389/fpsyg.2019.01469

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Previous research on cross-culture comparisons found that Western cultures tend to value independence and the self is construed as an autonomous individual, while Eastern cultures value interdependence and self-identity is perceived as embedded among friends and family members ( Markus and Kitayama, 1991 ). The present experiment explored these cultural differences in the context of a paradigm developed by Sui et al. (2012) , which found a bias toward the processing of self-relevant information using perceptual matching tasks. In this task, each neutral shape (i.e., triangle, circle, square) is associated with a person (i.e., self, friend, stranger), and faster and more accurate responses were found to formerly neutral stimuli tagged to the self compared to stimuli tagged to non-self. With this paradigm, the current study examined cross-cultural differences in the self-bias effect between participants from Hong Kong and the United Kingdom. Results demonstrated a reliable self-bias effect across groups consistent with previous studies. Importantly, a variation was identified in a larger self-bias toward stranger-associated stimuli in the United Kingdom participants than the Hong Kong participants. This suggested the cultural modulation of the self-bias effect in perceptual matching.

【 授权许可】

CC BY