The Impacts of Perceived Risk and Negative Emotions on the Service Recovery Effect for Online Travel Agencies: The Moderating Role of Corporate Reputation

Frontiers in Psychology

article

Jiahua Wei¹ 

[1] Business School, Guilin University of Technology

关键词: OTA;    service recovery effect;    perceived risk;    negative emotions;    corporate reputation;   

DOI  :  10.3389/fpsyg.2021.685351

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

This study explores the impact mechanism of perceived risk and negative emotions on the service recovery effect of an online travel agency (OTA) through a scenario experiment. The results show that: perceived risk has positive and negative impacts on negative emotions and service recovery satisfaction, negative emotions have a negative impact on service recovery satisfaction, and corporate reputation plays a positive moderating role in the relationship between perceived risk and service recovery satisfaction. This study is helpful to better explain the impact mechanism of the service recovery effect of OTAs, and to provide a theoretical reference for improving the service recovery effect of OTAs.

【 授权许可】

CC BY