Influence of Air Quality on Pro-environmental Behavior of Chinese Residents: From the Perspective of Spatial Distance

Frontiers in Psychology

article

Guanghua Sheng¹  Jiatong Dai¹  Hong Pan¹ 

[1]Department of Marketing, School of Business, Jilin University

关键词: air quality;    spatial distance;    environmental affection;    pro-environmental behavior;    Chinese residents;   

DOI  :  10.3389/fpsyg.2020.566046

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Although environmental issues have attracted public attention, there are still many people unwilling to make behavioral changes to solve the problem, which makes promoting pro-environmental behavior become an interesting research topic. This study discusses the influence of air quality on the pro-environmental behavior of Chinese residents from the perspective of spatial distance, providing a theoretical basis and practical application for improving pro-environmental behavior. Through three experiments, this study reveals that air pollution within the local spatial distance could make residents more willing to conduct pro-environmental behavior. In addition, we also find that air pollution within local spatial distance would stimulate residents’ environmental affection and promote them to conduct pro-environmental behavior. That is, environmental affection plays a mediating role in the interactive effect of air quality and spatial distance on pro-environmental behavior.

【 授权许可】

CC BY