Frontiers in Psychology | |
Cognitive Bias, Entrepreneurial Emotion, and Entrepreneurship Intention | |
article | |
Yijun Zhao1  Baoguo Xie2  | |
[1] Economics and Management School, Wuhan University;School of Management, Wuhan University of Technology | |
关键词: cognitive bias; entrepreneurial emotion; entrepreneurship intention; optimism; overconfidence; | |
DOI : 10.3389/fpsyg.2020.00625 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Frontiers | |
【 摘 要 】
Although numerous studies have explored the factors influencing entrepreneurial activity, there is a lack of a theoretical basis for linking these factors to entrepreneurship behavioral intention. The current study uses the theory of self-regulating attitude to construct a theoretical model of examining the relationship among cognitive bias, entrepreneurial emotion, and entrepreneurship intention. A total of 312 valid samples were collected from college students at a Chinese university. The bootstrapping method was used to test the multi-mediation hypotheses. Our research found that positive entrepreneurial emotion plays a mediating role in the relationship between optimism and entrepreneurship intention, whereas negative entrepreneurial emotion plays a mediating role in the relationship between overconfidence and entrepreneurship intention. These findings underline the importance of a correct understanding of cognitive bias and entrepreneurial emotion in the process of entrepreneurship.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO202108170003853ZK.pdf | 814KB | download |