Developing and Maintaining Public Trust During and Post-COVID-19: Can We Apply a Model Developed for Responding to Food Scares?

Frontiers in Public Health

article

Julie Henderson¹  Annabelle Wilson²  Paul R. Ward²  Emma Tonkin²  Samantha B. Meyer³  Heath Pillen²  Dean McCullum²  Barbara Toson²  Trevor Webb²  John Coveney¹ 

[1] College of Nursing and Health Sciences, Flinders University;College of Medicine and Public Health, Flinders University;School of Public Health and Health Systems, University of Waterloo

关键词: trust;    COVID-19;    pandemic management;    prevention;    risk communication;   

DOI  :  10.3389/fpubh.2020.00369

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Trust in public health officials and the information they provide is essential for the public uptake of preventative strategies to reduce the transmission of COVID-19. This paper discusses how a model for developing and maintaining trust in public health officials during food safety incidents and scandals might be applied to pandemic management. The model identifies ten strategies to be considered, including: transparency; development of protocols and procedures; credibility; proactivity; putting the public first; collaborating with stakeholders; consistency; education of stakeholders and the public; building your reputation; and keeping your promises. While pandemic management differs insofar as the responsibility lies with the public rather than identifiable regulatory bodies, and governments must weigh competing risks in creating policy, we conclude that many of the strategies identified in our trust model can be successfully applied to the maintenance of trust in public health officials prior to, during, and after pandemics.

【 授权许可】

CC BY