Decision-Making in Health and Fitness

Frontiers in Public Health

article

Philip B. Maffetone¹  Paul B. Laursen² 

[1] Independent Researcher, United States;Sports Performance Research Institute New Zealand, Auckland University of Technology

关键词: chronic disease;    consumer choice behavior;    emotion reactivity;    system 1 and system 2;    health education;    diet;    exercise;   

DOI  :  10.3389/fpubh.2019.00006

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Lifestyle choices associated with food and exercise habits are fundamentally a complexdecision-making process associated with many biological, social, and emotional variables. As thismay be considered more difficult and time consuming, many people choose to make the simplestraightforward and emotional decision influenced primarily by marketers and social media, givingconsumers the perception of quick, positive predictable outcomes, even if they are inaccurateand appear too good to be true. Rather than a lack of consensus by scientists and clinicians onhow to improve health and fitness, poor choices by consumers encouraged by advertisements andsocial trends may contribute to the continued growth of chronic illness and disability that leadsto higher healthcare costs. Within this framework, modern decision-making theory may help usbetter understand this global problem.

【 授权许可】

CC BY