Direct-to-Consumer Prescription Drug Advertising and Patient-Provider Interactions

Journal of the American Board of Family Medicine: JABFM

article

Helen W. Sullivan¹  Kathryn J. Aikin¹  Jennifer Berktold¹  Karen L. Stein¹  Victoria J. Hoverman¹ 

[1] From the US Food and Drug Administration

关键词: Direct-to-Consumer Advertising;    Health Personnel;    Patient Care;    Prescription Drugs;    Surveys and Questionnaires;   

DOI  :  10.3122/jabfm.2020.02.190278

学科分类：过敏症与临床免疫学

来源: The American Board of Family Medicine

【 摘 要 】

Background: Direct-to-consumer prescription drug advertising is prevalent and affects patient care. Previous research that examined its effect on the patient-provider relationship predates many changes in the advertising and medical landscape that have occurred in the last decade, such as the rise in online promotion and the push for value-based medicine.

【 授权许可】

CC BY