Green Innovation Practices and Its Impacts on Environmental and Organizational Performance

Frontiers in Psychology

Farooq Anwar¹  Fakhar Shahzad²  Daniel Adu²  Majid Murad²  Haijun Wang²  Muhammad Aamir Shafique Khan³ 

[1] Lahore Business School, University of Lahore, Lahore, Pakistan;School of Management, Jiangsu University, Zhenjiang, China;School of Management, Jiangsu University, Zhenjiang, China;Lahore Business School, University of Lahore, Lahore, Pakistan;

关键词: innovation orientation;    competitor pressure;    employees’ conduct;    green innovation;    environmental performance;    organizational performance;   

DOI  :  10.3389/fpsyg.2020.553625

来源: Frontiers

【 摘 要 】

This study aims to investigate the impact of stakeholders’ views on the practices of green innovation (GI), consequent effect on environmental and organizational performance (OP), and moderating influence of innovation orientation. A quantitative method was employed for the sample size of 515 responses. To accumulate the data from the respondents, convenient random sampling was used. Data were collected from manufacturing and services firms through a field survey by using a closed-ended questionnaire based in the Punjab province of Pakistan. The analysis was done using the structural equation model of the partial least square analysis method. Our findings proved a positive and significant link between stakeholders’ views on GI practices. A significant association has been found between GI practices and environmental and OP. The moderating effect was found to be negative but statistically significant. This research offers numerous contributions and provides decision-making insinuations.

【 授权许可】

CC BY