Factors Affecting Impulse Buying Behavior of Consumers

Frontiers in Psychology

Paula Lopes¹  Miguel Varela¹  Rosa Isabel Rodrigues² 

[1] Instituto Superior de Gestão, Lisbon, Portugal;null;

关键词: consumer behavior;    purchase intention;    impulse purchase;    emotional influences;    marketing strategies;   

DOI  :  10.3389/fpsyg.2021.697080

来源: Frontiers

【 授权许可】

CC BY