NEWSPAPERS FOLHA DE SÃO PAULO E CORREIO BRAZILIENSE: WHAT THEY SAY ABOUT THE PROGRAM MORE DOCTORS?

Revista da Escola de Enfermagem da USP

Indyara Morais¹  Dábyla Alkmin¹  Jéssica Lopes¹  Marina Santos¹  Mariane Leonel¹  Rodrigo Santos¹  Weverton Rosa¹  Ana Mendonça¹  Maria Sousa¹ 

关键词: Health Communication;    Public Health;    Health Management;    Social Media;    Comunicación para la Salud;    Salud Pública;    Gestión de la Salud;    Medios de Comunicación Social;    Comunicação em Saúde;    Saúde Coletiva;    Gestão em Saúde;    Mídias Sociais;   

DOI  :  10.1590/S0080-623420140000800017

来源: SciELO

【 摘 要 】

Analyzes publications related More Medical Program from July to September of 2013 and its impact on Correio Braziliense and Folha de São Paulo. This is a descriptive study using a qualitative-quantitative methodology. The analyzed and related data represent what the program takes in print. 363 publications were found, 262 in Folha de São Paulo and 101 in Correio. The word "Doctor" appeared in more titles, and Folha de São Paulo were 110 negative titles; to Correio neutral character was in 50 publications. In the character of news, 178 of these are pessimistic. The "neutral" and 101 representing "optimistic" 83. Was found that the media is critical to the impact of the program, but the truth is not apparent, but the opinion of journalists who wrote the stories related to the theme.

【 授权许可】

CC BY   
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