The Psychology of risk

Saúde e Sociedade

Paul Slovic¹ 

[1],University of Michigan

关键词: Evaluation of Risk;    Risk Perception;    Human Judgment and Decision Making;    Avaliação de risco;    Percepção de riscos;    Julgamento e tomada de decisão;   

DOI  :  10.1590/S0104-12902010000400002

来源: SciELO

【 摘 要 】

The essay contrasts the scientific approach to analyzing and making decisions about risk with the ways that ordinary people perceive and respond to risk. It highlights the importance of trust as a determiner of perceived risk. It describes relatively new research on "risk as feelings" and the "Affect Heuristic". Finally reflects on the importance of this work for risk communication and concludes with some observations about human rationality and irrationality in the face of risk.

【 授权许可】

CC BY   
 All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License