A behavior model for blood donors and marketing strategies to retain and attract them

Revista Latino-Americana de Enfermagem

Covadonga Aldamiz-echevarria¹  Maria Soledad Aguirre-garcia¹ 

关键词: Nursing Services;    Blood Banks;    Helping Behavior;    Blood Donors;    Social Marketing;    Serviços de Enfermagem;    Bancos de Sangue;    Comportamento de Ajuda;    Doadores de Sangue;    Marketing Social;    Servicios de Enfermería;    Bancos de Sangre;    Conducta de Ayuda;    Donantes de Sangre;    Mercadeo Social;   

DOI  :  10.1590/0104-1169.3398.2439

来源: SciELO

【 摘 要 】

OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors.METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years.RESULTS: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process.CONCLUSION: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

【 授权许可】

CC BY   
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