Consumer-driven profit maximization in broiler production and processing

Revista de Economia e Sociologia Rural

Ecio De Farias Costa²  Jack E. Houston¹ 

[1] ,Universidade Federal de Pernambuco

关键词: consumer preferences;    processor decisions;    marketing options;    step pricing;    decisões do produtor;    opções de mercado;    preferência do consumidor;    step-pricing;   

DOI  :  10.1590/S0103-20032004000100003

来源: SciELO

【 摘 要 】

Increased emphasis on consumer markets in broiler profit-maximizing modeling generates results that differ from those by traditional profit-maximization models. This approach reveals that the adoption of step pricing and consideration of marketing options (examples of responsiveness to consumers) affect the optimal feed formulation levels and types of broiler production to generate maximum profitability. The adoption of step pricing attests that higher profits can be obtained for targeted weights only if premium prices for broiler products are contracted.

【 授权许可】

CC BY   
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