Shopping for apparel: how can kiosk systems help?

Revista de Administração de Empresas

Monika Koller²  Andrea Königsecker¹ 

[1] ,Vienna University of Economics and Business Institute of Marketing-Management ,Austria

关键词: Apparel shopping;    qualitative study;    kiosk systems;    acceptance;    innovation;    Compras de roupas;    estudo qualitativo;    sistemas de quiosque;    aceitação;    inovação;    Compras de ropa;    estudio cualitativo;    sistemas de quioscos;    aceptación;    innovación;   

DOI  :  10.1590/S0034-75902012000600008

来源: SciELO

【 摘 要 】

When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three focus group discussions with regular apparel shoppers aged between 23 and 39 years. In sum, qualitative information from 15 participants was subject to a qualitative content analysis with the aim of gaining a more comprehensive understanding of how apparel shoppers experience the shopping process. Getting a more in-depth understanding of the needs and wishes associated with the apparel shopping process gives a basis for evaluating the potential acceptance of electronic decision support systems in apparel shopping. Although our study is exploratory in nature, we are able to draw an initial picture of how kiosk systems could be used in apparel shopping.

【 授权许可】

CC BY   
 All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License