Sample surveys via electronic mail: a comprehensive perspective

Revista de Administração de Empresas

Zeki Simsek¹ 

[1] ,Bogazici UniversityIstanbul,Turkey

关键词: Survey method;    e-mail;    data collection;    Método de pesquisa;    e-mail;    coleta de dados;   

DOI  :  10.1590/S0034-75901999000100010

来源: SciELO

【 摘 要 】

Although postal questionnaires, personal interviewing, and telephone interviewing are the main methods of survey-based research, there is an increasing use of e-mail as a data collection medium. However, little, if any, published Western research in general and that of Turkish in particular have investigated e-mail survey technique from pure survey research perspective. Attempting to develop a framework to assess e-mail as a data collection mean, the purpose of this study is to explore e-mail-based questionnaire technique from complementary angles. To this goal, sample representativeness, data quality, response rates, and advantages and disadvantages of e-mail surveying are discussed.

【 授权许可】

CC BY   
 All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License