Adote consumidores mais velhos no marketing das artes

Revista de Administração de Empresas

Paulo Cesar Motta¹  Charles D. Schewe² 

[1] ,PUC Departamento de Administração Rio de Janeiro

关键词: Marketing;    marketing cultural;    marketing das artes;    estratégia de marketing;    consumidor;    Marketing;    cultural marketing;    arts marketing;    marketing strategy;    consumer;   

DOI  :  10.1590/S0034-75901995000200005

来源: SciELO

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