Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses

Sustainability

Claudia E. Henninger¹  Seonaidh McDonald¹ 

[1] Management School, University of Sheffield, Conduit Road, S10 3FL Sheffield, UK; E-Mail

关键词: slow-fashion;    eco-label;    micro-organisation;    perceptions;    associations;   

DOI  :  10.3390/su7056011

来源: mdpi

【 摘 要 】

This article focuses on eco-labels from the point of view of consumers and experts/owner-managers of micro-organisations. The analysis maps the 15 most common standardisations within the UK’s fashion industry and elaborates on their commonalities and differences, before exploring the perceptions held by both consumers and micro-companies. This paper presents preliminary findings of a wider research project with emphasis on the potential for future research and marketing implications. The study is interpretative in nature and provides detailed results that contribute to an understudied area.

【 授权许可】

CC BY   
© 2015 by the author; licensee MDPI, Basel, Switzerland.