First Catch Your Fish: Designing a “Low Energy Fish” Label

Sustainability

Andy Grinnall¹  Simon Burnett² 

[1] Aberdeen Business School, Robert Gordon University, Aberdeen AB10 7QE, UK; E-Mail

关键词: labelling;    environmental standards;    consumer behaviour;    fish;    energy;   

DOI  :  10.3390/su7056086

来源: mdpi

【 摘 要 】

This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.

【 授权许可】

CC BY   
© 2015 by the authors; licensee MDPI, Basel, Switzerland.