Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities

Sustainability

Teodora Roman¹  Ionel Bostan²  Adriana Manolică¹  Iustin Mitrica¹ 

[1] Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania; E-Mails:;Doctoral School of Economics, Stefan cel Mare University of Suceava, Str. Universitatii 13, 720229 Suceava, Romania

关键词: sustainability;    green consumer;    environment;   

DOI  :  10.3390/su7066394

来源: mdpi

【 摘 要 】

Sustainability and responsible consumption are now the policies of companies interested in preserving a good reputation. If in the past, sustainability was an issue present only in the corporate social responsibility campaigns developed by companies; nowadays, this aspect has become a key element that has been proven to influence the purchasing behavior of consumers. The existence of policies and strategies in the area of sustainability does not necessarily mean their being put into practice as long as people, who make these objectives attainable, are not aware of them. The present paper aims to explore the green consumption of Romanian consumers, which would indicate whether the concern for environmental problems is then translated into an appropriate behavior; in other words, whether “words become facts”. At the same time, this paper analyzes the extent to which the “green trend” has gained popularity in Romania, how involved the Romanian consumers are with environmental issues and the behaviors they adopt in order to mitigate the impact on the ecosystem. However, there are differences between individual opinions on green consumption and the actual behavior adopted in trying to ameliorate this issue.

【 授权许可】

CC BY   
© 2015 by the authors; licensee MDPI, Basel, Switzerland.