Nutrients | |
Lack of Efficacy of a Salience Nudge for Substituting Selection of Lower-Calorie for Higher-Calorie Milk in the Work Place | |
Amy L. Wilson1  Svetlana Bogomolova1  | |
[1] Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide 5000, Australia; E-Mail: | |
关键词: nudging; behavioural economics; salience nudge; obesity; milk selection; workplace; | |
DOI : 10.3390/nu7064336 | |
来源: mdpi | |
【 摘 要 】
Obesity is a major burden on healthcare systems. Simple, cost effective interventions that encourage healthier behaviours are required. The present study evaluated the efficacy of a salience nudge for promoting a change in milk selection from full-cream to low-fat (lower-calorie) in the kitchen of a university-based research institute that provided full-cream and low-fat milk free of charge. Milk selection was recorded for 12 weeks (baseline). A sign with the message “
【 授权许可】
CC BY
© 2015 by the authors; licensee MDPI, Basel, Switzerland.
【 预 览 】
Files | Size | Format | View |
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RO202003190011584ZK.pdf | 147KB | download |