Sustainability | |
Is the Web Marketing Mix Sustainable in China? The Mediation Effect of Dynamic Trust | |
Yongrok Choi1  Jingwen Jin2  | |
[1] Department of International Trade, Inha University, Inharo100, Nam-gu, Incheon 402-751, Korea; E-Mail | |
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DOI : 10.3390/su71013610 | |
来源: mdpi | |
【 摘 要 】
Trust plays an important role between companies and customers in the online shopping environment because of the anonymous transaction environment and the advantage of virtual property. The most rapidly developing trend in Chinese e-business may come from
【 授权许可】
CC BY
© 2015 by the authors; licensee MDPI, Basel, Switzerland.
【 预 览 】
Files | Size | Format | View |
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RO202003190005462ZK.pdf | 879KB | download |