Risk Aversion and Engagement in the Sharing Economy

Games

Jessica Santana²  Paolo Parigi³  Vincent Buskens¹ 

[1] id="af1-games-06-00560">1Department of Sociology, Stanford University, 450 Serra Mall, Stanford, CA 94305, U;Department of Sociology, Stanford University, 450 Serra Mall, Stanford, CA 94305, USA;Institute for Research in the Social Sciences, Stanford University, 30 Alta Road, Stanford, CA 94305, USA; E-Mail:

关键词: risk;    online;    sharing economy;   

DOI  :  10.3390/g6040560

来源: mdpi

【 摘 要 】

The sharing economy is a new online community that has important implications for offline behavior. This study evaluates whether engagement in the sharing economy is associated with an actor’s aversion to risk. Using a web-based survey and a field experiment, we apply an adaptation of Holt and Laury’s (2002) risk lottery game to a representative sample of sharing economy participants. We find that frequency of activity in the sharing economy predicts risk aversion, but only in interaction with satisfaction. While greater satisfaction with sharing economy websites is associated with a decrease in risk aversion, greater frequency of usage is associated with greater risk aversion. This analysis shows the limitations of a static perspective on how risk attitudes relate to participation in the sharing economy.

【 授权许可】

CC BY   
© 2015 by the authors; licensee MDPI, Basel, Switzerland.