Marketing via Micro-film in Chinese Academic Libraries

Libri. International Journal of Libraries and Information Services

Li, Lirui¹  Deng, Zhonghua¹ 

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关键词: Pennsylvanian;    palaeobotany;    Croatia;   

DOI  :  10.1515/libri-2016-0030

来源: De Gruyter Saur

【 摘 要 】

Micro-film is the short and essential version of ordinary film or movie, including the complete story. Thus, different from the interaction way of traditional promotion, micro-film marketing is the synthesis of mobile social media and film art, and it becomes the popular advertising solution of library because of its terseness, forcefulness and fashion. This study identifies 39 top academic university libraries as survey samples and investigates the overall application status of these libraries. The results indicate that the micro-film marketing is not very frequently adopted by libraries to promote their services, resources and culture, however, these micro-films have gained the positive feedback and more micro-films are in the planning stages. These distinguishing features of micro-films can be fully reflected by the specific properties, plots and formats of released micro-films in academic libraries. Characteristic concept and culture of library are still the emphasis of marketing themes, and it is more common for students rather than librarians to act as the actors and producers in micro-films based on the real campus or library life. Furthermore, librarians need more opportunities to proactively play an interactive and cooperative role in creating and advertising micro-films.

【 授权许可】

Unknown