The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam

Asian Economic and Financial Review

Vo Thi Quynh Nga¹  Tran Trung Vinh¹  Nguyen Phuc Nguyen¹ 

关键词: Customer-based brand equity;    Destination;    South Korean tourist;    Danang.;   

DOI  :  10.18488/journal.aefr/2017.7.4/102.4.358.367

学科分类：社会科学、人文和艺术（综合）

来源: Asian Economic and Social Society

【 授权许可】

Unknown