期刊论文详细信息
Asian Economic and Financial Review
Going Public and Underpricing as Brand Value Enhancing Tools
Stefano Gatti1  Murad Harasheh1 
关键词: IPOs;    Underpricing;    Initial return;    Marketing;    Brand value;    Brand creation;    Private equity.;   
DOI  :  10.18488/journal.aefr/2015.5.11/102.11.1208.1226
学科分类:社会科学、人文和艺术(综合)
来源: Asian Economic and Social Society
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