期刊论文详细信息
Asian Economic and Financial Review | |
Going Public and Underpricing as Brand Value Enhancing Tools | |
Stefano Gatti1  Murad Harasheh1  | |
关键词: IPOs; Underpricing; Initial return; Marketing; Brand value; Brand creation; Private equity.; | |
DOI : 10.18488/journal.aefr/2015.5.11/102.11.1208.1226 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Asian Economic and Social Society | |
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