Online Trust Mechanisms: A Domain Study of Online Auctions

Australasian Journal of Information Systems

Glenn Robert Bewsell¹ 

[1]University of Wollongong

关键词: e-business;    online auctions;    trust;    online trust;   

DOI  :  10.3127/ajis.v15i2.506

学科分类：计算机科学（综合）

来源: University of Canberra * Faculty of Information Sciences and Engineering

【 摘 要 】

This research investigates mechanisms that impact trust at online auctions. A qualitative study is discussed within this paper to identify mechanisms that impact trust at online auctions. The mechanisms identified are discussed within normative and grounded theoretical approaches to trust.A result of this discussion I seek to answer the question: what factors do people perceive as important to increase online trust prior to an online transaction? This discussion will help professionals understand the factors that emerge from normative and grounded theoretical approaches to online trust research. A better understanding of online trust adds to the body of theory and can be used to improve the design of online auctions.

【 授权许可】

Unknown