Small Firm Internet Adoption: a market oriented approach

Australasian Journal of Information Systems

Colin Jones¹  Rob Hecker¹  Peter Holland¹ 

[1] Colin Jones

关键词: SME;    adoption;    ecommerce;    WWW;    empirical;    diffusion;    model;   

DOI  :  10.3127/ajis.v10i1.175

学科分类：计算机科学（综合）

来源: University of Canberra * Faculty of Information Sciences and Engineering

【 摘 要 】

Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

【 授权许可】

Unknown