Customized E-Learning for B2B Companies

International Journal of Advanced Corporate Learning (iJAC)

Tim Thomasma¹ 

[1] Memarden Inc.Memarden Inc.Memarden Inc.

关键词: business-to-business;    customer training;    e-learning;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: International Association of Online Engineering

【 摘 要 】

Business-to-Business (B2B) companies have customers that are primarily other corporations. These companies have unique problems in workplace training. They must train their customers and their customers’ employees. A B2B company may operate with only a few dozen employees, but they may need to help thousands of customers learn how to make best use of their product or service. Discussions with industry executives suggest an ideal training solution might include a number of features that are reviewed in this paper.

【 授权许可】

Unknown