The Role of Stories in Library Marketing and Communications

OLA Quarterly

Mansfield, Clarissa J¹ 

[1] Western Washington UniversityWestern Washington UniversityWestern Washington University

关键词: library;    library marketing;    library communications;    library marketing and communications;    conference;    marketing;    communications;    Oregon;    Oregon libraries;    introduction;    academic library;    libraries;    librarians;    northwest;    information science;    information literacy;    social media;    writing;    library trends;    books;    donors;    library donors;    donor relationships;    library funding;    Oregon library association;    quarterly;    Oregon library association quarterly;    American library association;    ala;    ola;    reading;    library success;    success;    library marketing department;    evolving roles;    new discipline;    changes in libraries;    career;    careers;    library careers;    library career;    new department;    western Washington university;    Bellingham;    Bellingham Washington;    Washington;    Washington libraries;    pacific northwest library association;    library stories;    fly fishing;    Library marketing;    library communications;    storytelling in libraries;    storytelling as marketing;    strategic marketing in libraries;    library advocacy;   

DOI  :  10.7710/1093-7374.1836

学科分类：社会科学、人文和艺术（综合）

来源: Oregon Library Association

【 授权许可】

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