Strategies for scientific communication of precision agriculture

Perspectivas em Ciência da Informação

Embrapa Instrumentação, São Carlos, BR¹  Bernardi, Alberto C. de Campos¹  Silva, Joana Casturina da¹  Inamasu, Ricardo Yassushi¹  Embrapa Pecuária Sudeste, São Carlos, BR¹  Fragalle, Edilson Pepino¹  Fragalle, Cristiane Vieira Peres¹ 

关键词: Communication;    Technological transfer;    Google Analytics;    Youtube;   

DOI  :  10.1590/1981-5344/204

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

Scientific knowledge popularization is the way to the society access technical scientific advances. The challenge is to increase the means, channels and processes of information and relationship with society and decode scientific issues into a format that makes knowledge accessible. The Embrapa Precision Agriculture Network has been used scientific communication strategies at the traditional and new media, as a way of approach with various stakeholders, contributing to the construction of a critical conscience of Brazilian society. The aim of this paper is to present and evaluate the results of these strategies in scientific communication such as the website, educational videos and media reports. The release of research results has been an efficient way of the project team approach the society by showing the generation of PA knowledge in made in the country by Embrapa and partners. It can contribute to the strengthening and promotion of the concept of AP as a management tool for producers and service providers. It is also a form of accountability to society, indicating the destination of the financial resources.

【 授权许可】

Unknown