Adoption of Web 2.0 in Spanish Public Universities Libraries: perspectives of librarian interaction with the Social Networks - a research report

Perspectivas em Ciência da Informação

Universidade de Brasília¹  Vieira, David Vernon¹  Universidad Complutense de Madrid¹  Cuevas Cerveró, Aurora¹  Baptista, Sofia Galvão¹ 

关键词: Library 2.0;    Interaction;    Social web;    Academic libraries;    Social networks;   

DOI  :  10.1590/S1413-99362013000200011

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

The rise of the Social Web has provided a virtual space for patron participation thus, cases of adoption of social networks have been observed in the Spanish university libraries since 2005 when it published the first scientific papers to follow this movement. Considering the universe of public university libraries in Spain this paper was performed an exploratory research to know the real situation of the model of presence of these libraries in social networks Facebook and Twitter present in this space. This paper investigates a model considering adoption of social networking aspects that involve the creation of profiles for libraries, publishing content, interaction with users, user generated content, establishing rules of use and style, and measurement and evaluation of social indicators to support the management of university libraries in this type of technological project. Although the survey finds that adoption of social media in University Libraries in Spain shows that there is still a need to provide a user experience that is to afford their participation through comments and other actions that promote the interaction with the librarian.

【 授权许可】

Unknown