A study on knowledge management and innovation in multinational industry fast-food: the case of Subway

Perspectivas em Ciência da Informação

Gonçalves, Carlos Alberto¹  de Paula, Edmar Aderson Mendes¹  Oliveira, Paulo Henrique de¹  Assis, Vivian Coelho¹  UFMG¹  Subway¹ 

关键词: Knowledge management;    Innovation;    Franchise;    Case study description.;   

DOI  :  10.1590/S1413-99362013000100007

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

This article examines the practices of knowledge management and innovation in a franchise of a major multinational company in the fast-food industry of Minas Gerais: Subway. As a research strategy, we used a descriptive case study and data were collected through a in-depth interview conducted with the owner of four stores in that franchise located in strategic areas of the city of Belo Horizonte. The results showed that the processes of creation, development and sharing of knowledge between the administrative and operational staff are encouraged and have achieved significant results, the franchise stores, as the theory claims. However, perhaps because of this business model (franchise), this knowledge produced and shared among such employees are not applied in its entirety on product innovation and operational processes on the sales, because most of the innovations developed in the environment and the franchisor, which restricts the space for innovation in franchised stores, in spite of satisfactory results in some innovation management processes.

【 授权许可】

Unknown