A Model for the Evaluation of Radio Advertisements for the Sale of Timber Products

Drvna industrija

Glavonjić, Branko¹  Oblak, Leon² 

[1] Šumarski fakultet Sveučilišta u Beogradu, Srbija;Biotehnički fakultet Sveučilišta u Ljubljani, Slovenija

关键词: timber company;    timber products;    radio advertisement;    AHP analysis;    survey;   

DOI  :  

学科分类：农业科学（综合）

来源: Sveuciliste u Zagrebu

【 摘 要 】

Timber companies must continually strive to improve or at least maintain their market share. There are several methods to achieve this, and advertising is one of them. When timber companies make decisions about advertising, many of them...

【 授权许可】

Unknown