Exploring Critical Determinants in Deploying Mobile Commerce Technology | Science Publications

American Journal of Applied Sciences

Saad G. Yaseen¹  Suleiman Zayed¹ 

关键词: Technology acceptance models;    mobile commerce information;    communication technology;   

DOI  :  10.3844/ajassp.2010.120.126

学科分类：自然科学（综合）

来源: Science Publications

【 摘 要 】

Problem statement: The researchs problem lies in the fact that deploying m-commerce technology in Jordan represent the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. Approach: This research applied TAM model using the following variables: Perceived trust, perceived usefulness, perceived ease of use, social and cultural values and economic issues to explore determinants. Results: The result of the distributed 210 questionnaires to mobile commerce users in Amman Stock Exchange (Brokers and Investors) and 179 were returned correct and studied, reveal that perceived trust, perceived usefulness, perceived ease of use, social and cultural values have significant association with intention to deploy mobile commerce technology while economical issue is not significant. Conclusion: The results of the research indicate that TAM have capability in exploring critical determinants that affecting the intention to deploy mobile commerce technology in Jordanian marketplace, therefore, further studies are recommended to explore the critical determinants of deploying mobile commerce technology in other economic sectors.

【 授权许可】

Unknown