Research of an Online Service System for Beverages Chain Stores | Science Publications

American Journal of Applied Sciences

Hsin-Chia Hsu¹  Cheng-I Hou¹  Chiu-Ping You¹  Chih-Yao Lo¹ 

关键词: Beverage store;    SMS verification code;    internet marketing;    consumer behavior;    chain stores;    information technology;    web system;    International Franchise Association (IFA);    chain or franchise;    voluntary chain;   

DOI  :  10.3844/ajassp.2011.748.753

学科分类：自然科学（综合）

来源: Science Publications

【 摘 要 】

Problem statement: In the highly competitive market, the availability of consumer supportis the key to market-based beverage stores. Consumer demands for quality service so the industry mustbe more active to improve the quality of management to ensure that beverage market position. In orderto allow market competition to be improved for the beverage store. Approach: The system builds aninformation network using web-based system provides operators and consumers a direct interaction.Enter the phone number provided by the consumer via the Send Message System (SMS) verificationcode to obtain the online ordering drinks service. Using the Internet Information Technology makesthe real-time order so that consumers can enjoy easy ordering and comfortable environment.Results: Using this internet beverage ordering system the online consumers can enjoy the choice ofordering drinks. This internet beverage ordering system would also build some databases to support,such as beverage type database, order database, outgoing regional database, these databasesinformation will enable the industry to conduct drinks promotion strategy adjustments. Conclusion:This study uses cell phone number to enable consumers to obtain authentication codes via SMS.Necessary to convert the current beverage stores different marketing approach, through the informationnetwork and Web page interactivity, so that consumers would feel very interesting and fresh.

【 授权许可】

Unknown