Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia

Drvna industrija

Kocbek-Nižetić, Miljana¹  Bičanić, Kristina³  Jelačić, Denis³  Carev-Laškarin, Vesna¹  Gašparić, Vanja² 

[1] APIS IT, d.o.o., Zagreb, Hrvatska;Ministarstvo regionalnog razvoja, šumarstva i vodnoga gospodarstva, Zagreb, Hrvatska;Šumarski fakultet Sveučilišta u Zagrebu, Hrvatska

关键词: corporate identity;    wood processing and furniture manufacturing;    perception of corporate identity;   

DOI  :  

学科分类：农业科学（综合）

来源: Sveuciliste u Zagrebu

【 摘 要 】

Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, environment, previous development and...

【 授权许可】

Unknown