O ciclo da produção de inteligência como apoio à estratégia de tomada de decisão organizacional

Revista Produção Online

Elpidio Oscar Benitez Nara¹  Ismael Cristofer Baierle¹  Liane Mahlmann Kipper¹  Rejane Frozza¹ 

[1] Universidade de Santa Cruz do Sul - UNISC

关键词: Inteligência Competitiva;    Inteligência Artificial;    Informações;    Sistemas Inteligentes;    Tomada de Decisões;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Associacao Brasileira de Engenharia de Producao (A B E P R O)

【 摘 要 】

Many authors claim that to cope with rapid changes in social and productive environments, and especially for responding quickly to customer demands and / or users in an organization, information is needed and its management. Decision-making processes also take into account only the past experiences, and this model no longer meets the precepts of today's corporate world, considering the speed with which the market and competition are in search of improvement. Centered on the concepts of Competitive Intelligence and Artificial Intelligence, this article aims to show the importance of information processing, focusing on the processes of decision making and provide a model for their organization and storage. The findings point to the use of intelligent systems, contributing to improved decision-making process and seeking to obtain answers with high quality standards relating to market demand.

【 授权许可】

Unknown