期刊论文详细信息
| Metalurgija | |
| Possibilities and problems of using pupillary reflex for subconscious detection of consumer preferences | |
| Ferencz, V.1 Naščáková, J.1 Weiss, E.2 Červenka, P.3 Vávrová, V.3 | |
| [1] Faculty of Business Economics, Košice, University of Economics, Bratislava, Slovakia;Faculty BERG, Technical University Košice, Slovakia;Faculty of Electrical Engineering, ČVUT, Prague, Czech Republic | |
| 关键词: eye camera; pupillary light reflex; consumption; industrial sector; marketing; | |
| DOI : | |
| 学科分类：金属与冶金 | |
| 来源: Hrvatsko Metalursko Drustvo | |
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【 摘 要 】
The article describes the possibilities of using the pupillary light reflex for subconscious ascertainment of consumer preferences also in technical, industrial sectors. It describes the essence and use of pupillometry in marketing,...
【 授权许可】
Unknown
【 预 览 】
| Files | Size | Format | View |
|---|---|---|---|
| RO201911300653370ZK.pdf | 1134KB |  download |
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