NATURE PROTECTION AND MARKETING

Socijalna ekologija: časopis za ekološku misao i sociologijska istraživanja okoline

Tišma, Sanja¹ 

[1]Institut za međunarodne odnose, Odjel resursne ekonomije i zaštite okoliša, Zagreb

关键词: nature protection;    sustainable development;    marketing;    social marketing;    ecological marketing;    marketing and nature protection;    ...;   

DOI  :  

学科分类：环境科学（综合）

来源: Socijalna Ekologija

【 摘 要 】

Ecological approach has become a weltanschauung in all walks of life, so that ecological issues have come into the focus of marketing interests with an increasing tendency in years to come. In spite of the huge public interest for...

【 授权许可】

Unknown