期刊论文详细信息
Metalurgija
Development of market strategies of metallurgical enterrprises after restructuring of steel industry
Gajdzik, B.1 
[1] The Silesian University of Technology, Faculty of Materials Science and Metallurgy, Katowice, Poland
关键词: metallurgy;    steelworks;    enterprises;    marketing strategy;    restructuring process;    metallurgical enterprises;    steelworks;   
DOI  :  
学科分类:金属与冶金
来源: Hrvatsko Metalursko Drustvo
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【 摘 要 】

Before metallurgical enterprises started implementation of marketing activities they had to go through restructuring processes which included all areas of their market activities. Privatised metallurgical enterprises after economic...

【 授权许可】

Unknown   

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