Development of market strategies of metallurgical enterrprises after restructuring of steel industry

Metalurgija

Gajdzik, B.¹ 

[1] The Silesian University of Technology, Faculty of Materials Science and Metallurgy, Katowice, Poland

关键词: metallurgy;    steelworks;    enterprises;    marketing strategy;    restructuring process;    metallurgical enterprises;    steelworks;   

DOI  :  

学科分类：金属与冶金

来源: Hrvatsko Metalursko Drustvo

【 摘 要 】

Before metallurgical enterprises started implementation of marketing activities they had to go through restructuring processes which included all areas of their market activities. Privatised metallurgical enterprises after economic...

【 授权许可】

Unknown