American Journal of Applied Sciences | |
A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector | Science Publications | |
Shu H. Tsai1  Han N. Hu1  Chien M. Yeh1  | |
关键词: Knowledge sharing; market orientation; tourism firms; tourism industry; marketing scholars; organizations phenomena; inter-functional coordination; tourism sector; | |
DOI : 10.3844/ajassp.2011.343.347 | |
学科分类:自然科学(综合) | |
来源: Science Publications | |
【 摘 要 】
Problem statement: Marketing scholars have emphasized the importance of marketorientation. While a number of studies discover the positive influence of market orientation on avariety of organizations phenomena, the understanding of factors that facilitate market orientation islimited. This study develops a conceptual model in which knowledge sharing is proposed to be theantecedent to three perspectives of market orientation-customer orientation, competitor orientation andinter-functional coordination. With a knowledge sharing culture in place, tourism firms can encourageemployees to exchange understanding of customers and competitors. It then enhances tourism firmsmarket positions. Conclusion: Future research can test these propositions to enrich our understandingof the interaction between knowledge management and market orientation in the tourism industry.
【 授权许可】
Unknown
【 预 览 】
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RO201911300427241ZK.pdf | 41KB | download |