Construction of Decision-Making Model to Select Incentive Tour Travel Agencies | Science Publications

American Journal of Applied Sciences

Pei-Ying Wu¹  Su-Ling Wu¹  Han-Chen Huang¹  Chin-Yuan Wu¹ 

关键词: Incentive Tour;    Travel Agencies;    Modified Delphi Method;    Analytic Hierarchy Process;   

DOI  :  10.3844/ajassp.2015.714.722

学科分类：自然科学（综合）

来源: Science Publications

【 摘 要 】

IncentiveTour is a business trip that aims to enhance corporate cohesion, reinforcecorporate culture and develop or strengthen the market. The subjects includeemployees, suppliers, distributors, etc. The Incentive Tour of enterprises isdifferent from general group tours and becomes one of the mainstream methods tostimulate employees. However, few studies probed into the manipulation of theIncentive Tour from the perspective of enterprises. Therefore, in terms ofdemand, this study explores the construction of a decision-making model toselect Incentive Tour travel agencies. The subjects were the persons in chargeof travel agencies with an Incentive Tour department, as well as the mainbusiness of Incentive Tour and enterprises that have experience with IncentiveTour. An expert questionnaire survey was conducted and data were analyzed bythe Analytic Hierarchy Process (AHP). According to the findings, among thefactors to select Incentive Tour travel agencies, specialty of the team andactivity planning are the most important factors, followed by food planning,hotel planning and transportation planning. The findings can serve as referencefor enterprises when selecting Incentive Tour travel agencies.

【 授权许可】

Unknown